This is something that has been rolling around in my head for quite some time now and I keep changing my mind. So I decided to get a conversation started. Let’s get involved and trash this out a bit. What is a Niche in the first place? My favourite definition? “…a comfortable or suitable position in life or employment“. So technically that could be a nice broad sweeping term.
I think that a niche has become something else though. I seems to mean a specific topic in relation to blogs. For example a beauty blogger would be a specific niche blogger. The same could be applied to finance bloggers, fashion bloggers or family bloggers. They’re all niches right?
Yes I guess they are, but I do think that we don’t necessarily need to conform to one specific topic. I started out on youtube years ago and it was all about everything beauty related. So makeup and skin care. Then I gradually started to include fashion. Along the way I created a blog to accompany my channel. It has taken me a few years to love blogging as much as I now do. Surely I should technically only be on youtube, or run a blog. So many of us now do both.
Back to topics. So I incorporated beauty, fashion and even more recently I include everything life. It has become the Áine magazine. I discuss beauty, style, finances, fitness, health, life in general. I call it the Áine magazine because, if you pick up a magazine it will cover any number of topics. From the latest beauty releases to anything that might impact your life. It is not narrowed down to just one topic.
I’ve been feeling a massive shift in the online community towards this sort of approach. As people we learn and grow and our audience grows with us. We have different things that impact our life and we are able to share these experiences with our audience. This is a wonderful thing.
However, there is still talk around finding your niche and sticking to it. Some people do and they are incredibly happy doing this. More power to them! Some people don’t and are also incredibly happy doing this. My main thought is that it is your passion that will always shine through. No matter if you stick to a single topic or two, or if you cover a lot more.
Why are we still having the whole niche thing thrown at us? Is it because it’s easier for brands and PRs to work with use if we put ourselves in a box? Is it just an easier way to catalogue us? I know some folks say it’s better for your audience and that might be very true. If your topics are massively unrelated, it might cause a problem. I follow quite a few successful bloggers and youtubers that cover a huge number of topics. They’ve managed to do it. It has been their personality that has sold it.
In short, I think I will continue posting about beauty, fashion and all things life. I love it and it makes me very happy. The more I’ve done this, the more I grow – if you’re worried about numbers etc, know that if you add passion and work hard, you will succeed. I am going travelling with my husband and I’ve no doubt that this blog will shift more towards travel. There will still be recurring themes.
What do you think? Is this just all in me head? Am I imagining the shift that is happening? I’ve talked to quite a few people about it lately at various events and it keeps coming up. I’d love to know what you think, even more so if you consume content – do you not like the shift? Are you tired of the range of topics? Would you rather people stuck to their niches? If you’re a blogger or youtuber – are you seeing the shift?
I’ve done more of a chatty video down below and I’ve discussed my video posting schedule and what you can expect. You’d make my day if you popped over and subscribed to my channel too.